Founded With Purpose
B.R.A.® was founded in 2010 by Kathleen Kirkwood, former FORD Model and current QVC Intimates & Fashion Brand, not only to recycle bras into carpet padding as a Green Initiative, but also to donate metal underwire proceeds to help fund breast cancer research*.
All proceeds for underwire metal recycling are 100% donated to Breast Cancer Research*.
Kathleen tells the story of her journey to creating her process of recycling bras into carpet cushion.
Kathleen visits the recycling facility to test the initial processes of bra recycling: pulvarize and magnetize.