Founded With Purpose

B.R.A.® was founded in 2010 by Kathleen Kirkwood, former FORD Model and current QVC Intimates & Fashion Brand, not only to recycle bras into carpet padding as a Green Initiative, but also to donate metal underwire proceeds to help fund breast cancer research*.

All proceeds for underwire metal recycling are 100% donated to Breast Cancer Research*.

The Journey

Kathleen tells the story of her journey to creating her process of recycling bras into carpet cushion.


The Process

Kathleen visits the recycling facility to test the initial processes of bra recycling: pulvarize and magnetize.